Auvere bases the price of its true gold jewelry on the price of gold at any given time. The price of our jewelry also takes into account costs that Auvere incurs to design, prototype and handcraft each piece, as well as the standard costs and expenses associated with operating a jewelry business. Each piece of Auvere true gold jewelry is handcrafted by master artisans to our design specifications. The process is intensive. Even taking those costs into account, we are able to achieve prices that are much closer to the inherent gold value in each piece than most purveyors of gold jewelry. We can do this for three reasons:
- We are affiliated with Gold Bullion International, a leading precious metals company, which possesses the resources necessary to make and sell pure gold jewelry.
- We are committed to e-commerce. This means that our price does not include the cost of brick and mortar stores or the markups of third-party sellers.
- We have built our customer base organically. Therefore, our prices do not include the cost of massive advertising budgets or promotions.